--- title: "Launch Day Timeline" description: "Hour-by-hour execution plan for mobile app launch day. Adjust times based on the primary market timezone. This template assumes a morning launch in the primary market." type: skill canonical_url: https://claudary.paisolsolutions.com/skills/launch-day-timeline source: "Claudary" difficulty: intermediate author: "Claude Code Knowledge Pack" date: 2026-07-10T11:30:32.851Z license: CC-BY-4.0 attribution: "Launch Day Timeline — Claudary (https://claudary.paisolsolutions.com/skills/launch-day-timeline)" --- # Launch Day Timeline Hour-by-hour execution plan for mobile app launch day. Adjust times based on the primary market timezone. This template assumes a morning launch in the primary market. ## Overview # Launch Day Timeline Hour-by-hour execution plan for mobile app launch day. Adjust times based on the primary market timezone. This template assumes a morning launch in the primary market. ## Pre-Launch (Day Before) ### T-24 Hours - [ ] Verify app status: approved and ready for release on all platforms - [ ] Confirm all store listing metadata is final and accurate - [ ] Test download of the approved build on a clean device (TestFlight / internal track) - [ ] Verify backend services are scaled for expected traffic - [ ] Confirm monitoring dashboards are accessible and functioning - [ ] Brief the support team on launch plan and escalation contacts - [ ] Pre-write social media posts and stage them in scheduling tool - [ ] Confirm press embargo lift time (if applicable) ### T-12 Hours - [ ] Final check of all backend APIs and services - [ ] Verify push notification infrastructure is ready - [ ] Confirm analytics events are flowing from the approved build - [ ] Get 8 hours of sleep — launch day requires sustained attention --- ## Launch Morning ### T-0 (Launch Hour — Recommended: 9-10 AM Primary Market) **Release the app:** - [ ] **iOS:** Click "Release This Version" in App Store Connect (or the version will auto-release if configured) - [ ] **Android:** Set production rollout to 10-20% - [ ] Note exact release timestamp for all tracking **Immediate verification (within 15 minutes):** - [ ] Search for the app in each store — confirm it appears - [ ] Download the app from the store on a fresh device - [ ] Complete the primary user flow end-to-end - [ ] Verify in-app purchases / subscriptions work in production - [ ] Confirm crash reporting receives events - [ ] Confirm analytics receives events ### T+1 Hour **Monitor and activate:** - [ ] Check crash-free rate — must be above 99.5% - [ ] Check ANR rate (Android) — must be below 0.5% - [ ] Review any incoming support messages - [ ] Publish social media announcements - [ ] Send email announcement to waitlist / mailing list - [ ] Post on Product Hunt (if planned — must be posted by 12:01 AM PT ideally, or as early as possible) - [ ] Notify press contacts that the app is live ### T+2 Hours **First metrics check:** - [ ] Downloads so far vs. projection - [ ] Onboarding completion rate - [ ] Any crash clusters forming? (check by device, OS version) - [ ] First user reviews appearing? - [ ] Social media engagement and sentiment - [ ] Respond to any Product Hunt comments ### T+4 Hours **Mid-day assessment:** - [ ] Crash-free rate holding above 99.5%? → **Continue rollout** - [ ] Any critical bugs reported? → **Assess severity** - [ ] Download velocity trending? → **Adjust marketing if needed** - [ ] **Android:** Consider increasing staged rollout to 25-50% if stable - [ ] Post follow-up social content (behind-the-scenes, thank you) - [ ] Respond to all user reviews --- ## Launch Afternoon ### T+6 Hours **Stability confirmation:** - [ ] Review crash reports from the full first half-day - [ ] Check backend service health (response times, error rates) - [ ] Review support ticket volume and themes - [ ] Update team on status: green (proceed) / yellow (monitor) / red (halt) ### T+8 Hours **End of business day check:** - [ ] Total downloads for Day 1 (partial) - [ ] Crash-free rate stable? - [ ] Any show-stopping issues requiring immediate hotfix? - [ ] If stable: **Android** can increase to 50% rollout - [ ] Respond to all new reviews - [ ] Post evening social media update (metrics celebration if appropriate) --- ## Decision Framework ### Green Light (Proceed with Rollout) All of these must be true: - Crash-free rate > 99.5% - ANR rate < 0.5% (Android) - No critical bugs in core user flow - Store rating ≥ 4.0 (if enough reviews to judge) - Backend services healthy **Action:** Increase Android rollout percentage. Maintain iOS release. ### Yellow Light (Proceed with Caution) Any of these are true: - Crash-free rate between 99.0% and 99.5% - Non-critical bugs reported but core flow works - Store rating between 3.5 and 4.0 - Backend services showing elevated latency **Action:** Hold rollout percentage. Investigate issues. Prepare hotfix if needed. Increase monitoring frequency. ### Red Light (Halt Rollout) Any of these are true: - Crash-free rate below 99.0% - Critical bug in core user flow (login, purchase, primary feature) - Data loss or security issue - Backend services down or severely degraded **Action:** Halt Android staged rollout immediately. Prepare emergency hotfix. For iOS, submit hotfix with expedited review request. Communicate with affected users. --- ## Day 2 Morning ### T+24 Hours - [ ] Review full Day 1 metrics: - Total downloads - D1 retention (users who opened the app again) - Onboarding completion rate - Crash-free rate trend - Review count and average rating - Revenue (if applicable) - [ ] Compare metrics against projections - [ ] Triage all crash reports — assign owners for top 3 - [ ] Respond to all new reviews - [ ] **Android:** If Day 1 was green, increase to 100% rollout - [ ] Plan any necessary hotfix release - [ ] Share Day 1 results with stakeholders --- ## Post-Launch Week Schedule | Day | Focus Area | Key Actions | | ------- | ---------------- | ----------------------------------------------------------------- | | Day 1 | Launch & Monitor | Release, verify, monitor, market | | Day 2 | Stabilize | Review metrics, fix critical bugs, expand rollout | | Day 3 | Respond | Answer all reviews, handle support tickets, second marketing push | | Day 4 | Analyze | Deep metrics review, identify retention issues | | Day 5 | Fix | Ship hotfix for top crash/bug, respond to reviews | | Day 6-7 | Plan | Compile launch report, plan v1.1, celebrate | --- ## Emergency Contacts Template Fill in before launch day: | Role | Name | Contact | | ----------------- | ---- | ------- | | Release manager | | | | Backend/API lead | | | | iOS developer | | | | Android developer | | | | Support lead | | | | Marketing lead | | | ## Launch Day Communication Template ### Internal Status Update (Send Every 2 Hours) ``` Launch Status: [GREEN / YELLOW / RED] Time: [timestamp] Downloads: [count] (projection: [count]) Crash-free rate: [iOS: X% / Android: X%] Reviews: [count] (avg: [rating]) Android rollout: [X%] Issues: [none / brief description] Next update: [time] ``` ### External Launch Announcement Template ``` [App Name] is live on [App Store / Google Play / both]! [One sentence describing what the app does and why it matters] Download: [link] Built with [relevant tech/philosophy]. We'd love your feedback. ``` --- Source: [Claudary](https://claudary.paisolsolutions.com/skills/launch-day-timeline) · https://claudary.paisolsolutions.com