---
title: "Amazon Field Guide"
description: "How to find the data fields for competitor analysis."
type: tutorial
canonical_url: https://claudary.paisolsolutions.com/tutorials/amazon-field-guide
source: "Claudary"
difficulty: intermediate
author: "Claude Code Knowledge Pack"
date: 2026-07-10T11:07:29.195Z
license: CC-BY-4.0
attribution: "Amazon Field Guide — Claudary (https://claudary.paisolsolutions.com/tutorials/amazon-field-guide)"
---

# Amazon Field Guide
How to find the data fields for competitor analysis.

## Overview

# Amazon Field Guide

How to find the data fields for competitor analysis.

## Quick Reference

| Field        | What It Is                 | Where to Find It               |
| ------------ | -------------------------- | ------------------------------ |
| BSR          | Best Sellers Rank          | Product Details section        |
| Kindle $     | Kindle ebook price         | Right side, under formats      |
| Paperback $  | Paperback price            | Right side, under formats      |
| Hardcover $  | Hardcover price            | Right side, under formats      |
| Reviews      | Total review count         | Near star rating at top        |
| Rating       | Average stars (e.g., 4.6)  | Near top of page               |
| Pages        | Page count                 | Product Details → Print length |
| KU           | Kindle Unlimited available | Look for "Read for Free" badge |
| Top Category | Best category ranking      | In BSR section, lowest number  |

## Detailed Instructions

### Finding BSR (Best Sellers Rank)

1. Scroll down to **Product Details** section (below the book description)
2. Look for **Best Sellers Rank**
3. You'll see something like: `#12,847 in Kindle Store`
4. Record the overall number (ignore category-specific ranks for now)
5. If multiple formats shown, use the Kindle rank

**What BSR means:**

- Under 10,000 = Strong seller
- 10,000–50,000 = Solid seller
- 50,000–100,000 = Moderate sales
- Over 100,000 = Slow seller

### Finding Prices

1. Look at the **right side** of the product page
2. You'll see format options: Kindle, Paperback, Hardcover, Audiobook
3. Click each format to see its price
4. Record Kindle and Paperback at minimum
5. Note if any format shows "FREE" with Kindle Unlimited

### Finding Review Count and Rating

1. Near the **top of the page**, under the title
2. You'll see stars and a number like: ⭐⭐⭐⭐☆ 4.3 out of 5 stars · 2,847
   ratings
3. **Rating** = the number out of 5 (e.g., 4.3)
4. **Reviews** = the total count (e.g., 2,847)

### Finding Page Count

1. Scroll to **Product Details** section
2. Look for **Print length** or **Pages**
3. Record the number

### Checking Kindle Unlimited Status

Look for any of these indicators:

- "Read for Free" button
- "Kindle Unlimited" badge near the price
- "$0.00" with "Kindle Unlimited" mentioned
- "Free with Kindle Unlimited membership"

Record: **Y** (yes, in KU) or **N** (not in KU)

### Finding Top Category

1. In the **BSR section**, you'll see category rankings
2. Example: `#1 in Personal Productivity` / `#3 in Study Skills`
3. Record the category where the book ranks **highest** (lowest number)
4. This indicates where the book is most competitive

## Tips

- **Open in new tabs**: Open all competitor URLs in separate tabs for faster
  data entry
- **Use the Kindle page**: BSR is often clearer on the Kindle edition page
- **Ignore audiobook**: Focus on Kindle and print formats
- **Note anomalies**: If something looks unusual (e.g., BSR of 47 for an obscure
  book), make a note

## Time Estimate

5-8 books typically takes 10-15 minutes to complete.

---

Source: [Claudary](https://claudary.paisolsolutions.com/tutorials/amazon-field-guide) · https://claudary.paisolsolutions.com