---
title: "Market Research Report Formatting Guide"
description: "Quick reference for using the `market_research.sty` style package."
type: tutorial
canonical_url: https://claudary.paisolsolutions.com/tutorials/formatting-guide-1
source: "Claudary"
difficulty: intermediate
author: "Claude Code Knowledge Pack"
date: 2026-07-10T11:23:57.351Z
license: CC-BY-4.0
attribution: "Market Research Report Formatting Guide — Claudary (https://claudary.paisolsolutions.com/tutorials/formatting-guide-1)"
---

# Market Research Report Formatting Guide
Quick reference for using the `market_research.sty` style package.

## Overview

# Market Research Report Formatting Guide

Quick reference for using the `market_research.sty` style package.

## Color Palette

### Primary Colors
| Color Name | RGB | Hex | Usage |
|------------|-----|-----|-------|
| `primaryblue` | (0, 51, 102) | `#003366` | Headers, titles, links |
| `secondaryblue` | (51, 102, 153) | `#336699` | Subsections, secondary elements |
| `lightblue` | (173, 216, 230) | `#ADD8E6` | Key insight box backgrounds |
| `accentblue` | (0, 120, 215) | `#0078D7` | Accent highlights, opportunity boxes |

### Secondary Colors
| Color Name | RGB | Hex | Usage |
|------------|-----|-----|-------|
| `accentgreen` | (0, 128, 96) | `#008060` | Market data boxes, positive indicators |
| `lightgreen` | (200, 230, 201) | `#C8E6C9` | Market data box backgrounds |
| `warningorange` | (255, 140, 0) | `#FF8C00` | Risk boxes, warnings |
| `alertred` | (198, 40, 40) | `#C62828` | Critical risks |
| `recommendpurple` | (103, 58, 183) | `#673AB7` | Recommendation boxes |

### Neutral Colors
| Color Name | RGB | Hex | Usage |
|------------|-----|-----|-------|
| `darkgray` | (66, 66, 66) | `#424242` | Body text |
| `mediumgray` | (117, 117, 117) | `#757575` | Secondary text |
| `lightgray` | (240, 240, 240) | `#F0F0F0` | Backgrounds, callout boxes |
| `tablealt` | (245, 247, 250) | `#F5F7FA` | Alternating table rows |

---

## Box Environments

### Key Insight Box (Blue)
For major findings, insights, and important discoveries.

```latex
\\begin{keyinsightbox}[Custom Title]
The market is projected to grow at 15.3% CAGR through 2030, driven by
increasing enterprise adoption and favorable regulatory conditions.
\\end{keyinsightbox}
```

### Market Data Box (Green)
For market statistics, metrics, and data highlights.

```latex
\\begin{marketdatabox}[Market Snapshot]
\\begin{itemize}
    \\item \\textbf{Market Size (2024):} \\marketsize{45.2 billion}
    \\item \\textbf{Projected Size (2030):} \\marketsize{98.7 billion}
    \\item \\textbf{CAGR:} \\growthrate{15.3}
\\end{itemize}
\\end{marketdatabox}
```

### Risk Box (Orange/Warning)
For risk factors, warnings, and cautions.

```latex
\\begin{riskbox}[Market Risk]
Regulatory changes in the European Union could impact 40% of market
participants within the next 18 months.
\\end{riskbox}
```

### Critical Risk Box (Red)
For high-severity or critical risks.

```latex
\\begin{criticalriskbox}[Critical: Supply Chain Disruption]
A major supply chain disruption could result in 6-12 month delays
and 30% cost increases.
\\end{criticalriskbox}
```

### Recommendation Box (Purple)
For strategic recommendations and action items.

```latex
\\begin{recommendationbox}[Strategic Recommendation]
\\begin{enumerate}
    \\item Prioritize market entry in Asia-Pacific region
    \\item Develop strategic partnerships with local distributors
    \\item Invest in localization of product offerings
\\end{enumerate}
\\end{recommendationbox}
```

### Callout Box (Gray)
For definitions, notes, and supplementary information.

```latex
\\begin{calloutbox}[Definition: TAM]
Total Addressable Market (TAM) represents the total revenue opportunity
available if 100% market share was achieved.
\\end{calloutbox}
```

### Executive Summary Box
Special styling for executive summary highlights.

```latex
\\begin{executivesummarybox}[Executive Summary]
Key findings and highlights of the report...
\\end{executivesummarybox}
```

### Opportunity Box (Teal/Accent Blue)
For opportunities and positive findings.

```latex
\\begin{opportunitybox}[Growth Opportunity]
The Asia-Pacific market represents a \\$15 billion opportunity
growing at 22% CAGR.
\\end{opportunitybox}
```

### Framework Boxes
For strategic analysis frameworks.

```latex
% SWOT Analysis
\\begin{swotbox}[SWOT Analysis Summary]
Content...
\\end{swotbox}

% Porter's Five Forces
\\begin{porterbox}[Porter's Five Forces Analysis]
Content...
\\end{porterbox}
```

---

## Pull Quotes

For highlighting important statistics or quotes.

```latex
\\begin{pullquote}
"The convergence of AI and healthcare represents a \\$199 billion
opportunity by 2034."
\\end{pullquote}
```

---

## Stat Boxes

For highlighting key statistics (use in rows of 3).

```latex
\\begin{center}
\\statbox{\\$45.2B}{Market Size 2024}
\\statbox{15.3\\%}{CAGR 2024-2030}
\\statbox{23\\%}{Market Leader Share}
\\end{center}
```

---

## Custom Commands

### Highlighting Text
```latex
\\highlight{Important text}  % Blue bold
```

### Market Size Formatting
```latex
\\marketsize{45.2 billion}   % Outputs: $45.2 billion in green
```

### Growth Rate Formatting
```latex
\\growthrate{15.3}           % Outputs: 15.3% in green
```

### Risk Indicators
```latex
\\riskhigh{}     % Outputs: HIGH in red
\\riskmedium{}   % Outputs: MEDIUM in orange
\\risklow{}      % Outputs: LOW in green
```

### Rating Stars (1-5)
```latex
\\rating{4}      % Outputs: ★★★★☆
```

### Trend Indicators
```latex
\\trendup{}      % Green up triangle
\\trenddown{}    % Red down triangle
\\trendflat{}    % Gray right arrow
```

---

## Table Formatting

### Standard Table with Alternating Rows
```latex
\\begin{table}[htbp]
\\centering
\\caption{Market Size by Region}
\\begin{tabular}{@{}lrrr@{}}
\\toprule
\\textbf{Region} & \\textbf{Size} & \\textbf{Share} & \\textbf{CAGR} \\\\
\\midrule
North America & \\$18.2B & 40.3\\% & 12.5\\% \\\\
\\rowcolor{tablealt} Europe & \\$12.1B & 26.8\\% & 14.2\\% \\\\
Asia-Pacific & \\$10.5B & 23.2\\% & 18.7\\% \\\\
\\rowcolor{tablealt} Rest of World & \\$4.4B & 9.7\\% & 11.3\\% \\\\
\\midrule
\\textbf{Total} & \\textbf{\\$45.2B} & \\textbf{100\\%} & \\textbf{15.3\\%} \\\\
\\bottomrule
\\end{tabular}
\\label{tab:regional}
\\end{table}
```

### Table with Trend Indicators
```latex
\\begin{tabular}{@{}lrrl@{}}
\\toprule
\\textbf{Company} & \\textbf{Revenue} & \\textbf{Share} & \\textbf{Trend} \\\\
\\midrule
Company A & \\$5.2B & 15.3\\% & \\trendup{} +12\\% \\\\
Company B & \\$4.8B & 14.1\\% & \\trenddown{} -3\\% \\\\
Company C & \\$4.2B & 12.4\\% & \\trendflat{} +1\\% \\\\
\\bottomrule
\\end{tabular}
```

---

## Figure Formatting

### Standard Figure
```latex
\\begin{figure}[htbp]
\\centering
\\includegraphics[width=0.9\\textwidth]{../figures/market_growth.png}
\\caption{Market Growth Trajectory (2020-2030)}
\\label{fig:growth}
\\end{figure}
```

### Figure with Source Attribution
```latex
\\begin{figure}[htbp]
\\centering
\\includegraphics[width=0.85\\textwidth]{../figures/market_share.png}
\\caption{Market Share Distribution (2024)}
\\figuresource{Company annual reports, industry analysis}
\\label{fig:market_share}
\\end{figure}
```

---

## List Formatting

### Bullet Lists
```latex
\\begin{itemize}
    \\item First item with automatic blue bullet
    \\item Second item
    \\item Third item
\\end{itemize}
```

### Numbered Lists
```latex
\\begin{enumerate}
    \\item First item with blue number
    \\item Second item
    \\item Third item
\\end{enumerate}
```

### Nested Lists
```latex
\\begin{itemize}
    \\item Main point
    \\begin{itemize}
        \\item Sub-point A
        \\item Sub-point B
    \\end{itemize}
    \\item Another main point
\\end{itemize}
```

---

## Title Page

### Using the Custom Title Command
```latex
\\makemarketreporttitle
    {Market Title}              % Report title
    {Subtitle Here}             % Subtitle
    {../figures/cover.png}      % Hero image (leave empty for no image)
    {January 2025}              % Date
    {Market Intelligence Team}  % Author/prepared by
```

### Manual Title Page
See the template for full manual title page code.

---

## Appendix Sections

```latex
\\appendix

\\chapter{Methodology}

\\appendixsection{Data Sources}
Content that appears in table of contents...
```

---

## Common Patterns

### Market Snapshot Section
```latex
\\begin{marketdatabox}[Market Snapshot]
\\begin{itemize}
    \\item \\textbf{Current Market Size:} \\marketsize{45.2 billion}
    \\item \\textbf{Projected Size (2030):} \\marketsize{98.7 billion}
    \\item \\textbf{CAGR:} \\growthrate{15.3}
    \\item \\textbf{Largest Segment:} Enterprise (42\\% share)
    \\item \\textbf{Fastest Growing Region:} APAC (\\growthrate{22.1} CAGR)
\\end{itemize}
\\end{marketdatabox}
```

### Risk Register Summary
```latex
\\begin{table}[htbp]
\\centering
\\caption{Risk Assessment Summary}
\\begin{tabular}{@{}llccl@{}}
\\toprule
\\textbf{Risk} & \\textbf{Category} & \\textbf{Prob.} & \\textbf{Impact} & \\textbf{Rating} \\\\
\\midrule
Market disruption & Market & High & High & \\riskhigh{} \\\\
\\rowcolor{tablealt} Regulatory change & Regulatory & Med & High & \\riskhigh{} \\\\
New entrant & Competitive & Med & Med & \\riskmedium{} \\\\
\\rowcolor{tablealt} Tech obsolescence & Technology & Low & High & \\riskmedium{} \\\\
Currency fluctuation & Financial & Med & Low & \\risklow{} \\\\
\\bottomrule
\\end{tabular}
\\end{table}
```

### Competitive Comparison Table
```latex
\\begin{table}[htbp]
\\centering
\\caption{Competitive Comparison}
\\begin{tabular}{@{}lccccc@{}}
\\toprule
\\textbf{Factor} & \\textbf{Co. A} & \\textbf{Co. B} & \\textbf{Co. C} & \\textbf{Co. D} \\\\
\\midrule
Market Share & \\rating{5} & \\rating{4} & \\rating{3} & \\rating{2} \\\\
\\rowcolor{tablealt} Product Quality & \\rating{4} & \\rating{5} & \\rating{3} & \\rating{4} \\\\
Price Competitiveness & \\rating{3} & \\rating{3} & \\rating{5} & \\rating{4} \\\\
\\rowcolor{tablealt} Innovation & \\rating{5} & \\rating{4} & \\rating{2} & \\rating{3} \\\\
Customer Service & \\rating{4} & \\rating{4} & \\rating{4} & \\rating{5} \\\\
\\bottomrule
\\end{tabular}
\\end{table}
```

---

## Troubleshooting

### Box Overflow
If box content overflows the page, break into multiple boxes or use page breaks:
```latex
\\newpage
\\begin{keyinsightbox}[Continued...]
```

### Figure Placement
Use `[htbp]` for flexible placement, or `[H]` (requires `float` package) for exact placement:
```latex
\\begin{figure}[H]  % Requires \\usepackage{float}
```

### Table Too Wide
Use `\\resizebox` or `adjustbox`:
```latex
\\resizebox{\\textwidth}{!}{
\\begin{tabular}{...}
...
\\end{tabular}
}
```

### Color Not Appearing
Ensure `xcolor` package is loaded with `[table]` option (already included in style file).

---

## Compilation

Compile with XeLaTeX for best results:
```bash
xelatex report.tex
bibtex report
xelatex report.tex
xelatex report.tex
```

Or use latexmk:
```bash
latexmk -xelatex report.tex
```

---

Source: [Claudary](https://claudary.paisolsolutions.com/tutorials/formatting-guide-1) · https://claudary.paisolsolutions.com