Analysis Report Template
Use this template to produce the final analysis report. Fill in all sections based on the review data collected. Delete any instructions in brackets.
Overview
Analysis Report Template
Use this template to produce the final analysis report. Fill in all sections based on the review data collected. Delete any instructions in brackets.
App Review Analysis: [App Name]
Platform: [iOS App Store / Google Play / Both] Analysis Date: [Date] Mode: [Competitive Analysis / Own App Management] Reviews Analyzed: [Total count] Rating Distribution: [e.g., 4.2 avg — 45% 5-star, 25% 4-star, 10% 3-star, 8% 2-star, 12% 1-star]
Executive Summary
[2-3 sentences summarizing the key findings. What is the overall sentiment? What is the single biggest opportunity or issue?]
Theme Frequency Table
| Rank | Category | Count | % of Reviews | Avg Rating | Trend |
|---|---|---|---|---|---|
| 1 | [Category] | [N] | [X%] | [X.X] | [Up/Down/Stable] |
| 2 | [Category] | [N] | [X%] | [X.X] | [Up/Down/Stable] |
| 3 | [Category] | [N] | [X%] | [X.X] | [Up/Down/Stable] |
| 4 | [Category] | [N] | [X%] | [X.X] | [Up/Down/Stable] |
| 5 | [Category] | [N] | [X%] | [X.X] | [Up/Down/Stable] |
| 6 | [Category] | [N] | [X%] | [X.X] | [Up/Down/Stable] |
Sentiment Trend
Overall Direction: [Improving / Declining / Stable]
| Period | Avg Rating | Volume | Notable Shifts |
|---|---|---|---|
| [Most Recent Month] | [X.X] | [N reviews] | [Key observation] |
| [Previous Month] | [X.X] | [N reviews] | [Key observation] |
| [2 Months Ago] | [X.X] | [N reviews] | [Key observation] |
Analysis: [2-3 sentences on what is driving the sentiment trend. Correlate with app updates, pricing changes, or external events if visible.]
Top 5 Pain Points
1. [Pain Point Title]
- Category: [Bug Report / UX Complaint / etc.]
- Frequency: [N mentions]
- Severity: [Critical / High / Medium]
- Representative Quotes:
- "[Direct quote from review]" — [Rating], [Date]
- "[Direct quote from review]" — [Rating], [Date]
- Pattern: [What do these complaints have in common?]
2. [Pain Point Title]
[Same structure as above]
3. [Pain Point Title]
[Same structure as above]
4. [Pain Point Title]
[Same structure as above]
5. [Pain Point Title]
[Same structure as above]
Top 5 Praised Features
1. [Feature Name]
- Frequency: [N mentions]
- Representative Quotes:
- "[Direct quote from review]" — [Rating], [Date]
- "[Direct quote from review]" — [Rating], [Date]
- Why Users Love It: [1-2 sentences on the underlying value]
2. [Feature Name]
[Same structure as above]
3. [Feature Name]
[Same structure as above]
4. [Feature Name]
[Same structure as above]
5. [Feature Name]
[Same structure as above]
Opportunity Summary
[For Competitive Analysis mode — fill this section]
Gaps to Exploit
| Gap | Evidence | Opportunity Size | Difficulty |
|---|---|---|---|
| [Gap description] | [N complaints, quotes] | [High/Med/Low] | [High/Med/Low] |
| [Gap description] | [N complaints, quotes] | [High/Med/Low] | [High/Med/Low] |
| [Gap description] | [N complaints, quotes] | [High/Med/Low] | [High/Med/Low] |
Strengths to Match
| Competitor Strength | User Evidence | Must Match? |
|---|---|---|
| [Feature/quality] | [Quote/count] | [Yes/No/Differentiate] |
| [Feature/quality] | [Quote/count] | [Yes/No/Differentiate] |
| [Feature/quality] | [Quote/count] | [Yes/No/Differentiate] |
Recommendation
[2-3 sentences: What is the single best opportunity? What would a competing app do differently based on this analysis?]
Action Plan
[For Own App Management mode — fill this section]
Fix First (Critical Priority)
| Issue | Priority Score | Evidence | Target Fix Date |
|---|---|---|---|
| [Issue] | [Score = count x severity] | [Top quote] | [Date] |
| [Issue] | [Score] | [Top quote] | [Date] |
| [Issue] | [Score] | [Top quote] | [Date] |
Add Next (Feature Requests)
| Feature | Request Count | Top Quote | Roadmap Status |
|---|---|---|---|
| [Feature] | [N] | "[Quote]" | [Planned/Considering/Not Planned] |
| [Feature] | [N] | "[Quote]" | [Planned/Considering/Not Planned] |
| [Feature] | [N] | "[Quote]" | [Planned/Considering/Not Planned] |
Communicate (Response Needed)
| Review | Rating | Issue | Recommended Response Type |
|---|---|---|---|
| [Summary] | [N stars] | [Category] | [Bug/Feature/UX/Pricing/Positive] |
| [Summary] | [N stars] | [Category] | [Bug/Feature/UX/Pricing/Positive] |
Monitor (Watch List)
- [Theme to track in next review cycle]
- [Theme to track in next review cycle]
- [Theme to track in next review cycle]
Raw Data Appendix
[Optional: include a table of all categorized reviews for reference]
| # | Rating | Date | Category | Key Quote | Developer Response? |
|---|---|---|---|---|---|
| 1 | [N] | [Date] | [Cat] | "[Quote]" | [Yes/No] |
| 2 | [N] | [Date] | [Cat] | "[Quote]" | [Yes/No] |