Market Research Report
**Book:** [Working title from Book Concept Document] **Author:** [Author name] **Date:** [Date of report] **Mode:** [Quick Assessment / Deep Dive] **Status:** [Preliminary / Final]
Overview
Market Research Report
Book: [Working title from Book Concept Document] Author: [Author name] Date: [Date of report] Mode: [Quick Assessment / Deep Dive] Status: [Preliminary / Final]
Executive Summary
[2-3 sentences: What's the overall assessment? What's the recommendation?]
Author Intent & Interpretation
Stated Intent: [Income / Authority / Passion-Legacy / Lead Generation / Audience Service]
How this shapes the recommendation: [Explain how the viability score should be interpreted given the author's intent. A 5.5 means something different for income vs. passion authors.]
Viability Scorecard
| Criterion | Weight | Score | Reasoning |
|---|---|---|---|
| Market Demand | 25% | /10 | |
| Review Landscape | 15% | /10 | |
| Competition Gap | 15% | /10 | |
| Author Credibility | 15% | /10 | |
| Pricing Viability | 10% | /10 | |
| Author Platform | 10% | /10 | |
| Timing | 5% | /10 | |
| Production Feasibility | 5% | /10 | |
| Weighted Total | 100% | /10 |
Score Interpretation:
- 7.0+: Strong Go
- 5.5–6.9: Conditional Go
- 4.0–5.4: Revise
- <4.0: Kill
Competitive Landscape
Top Competitors
| Title | Author | Positioning | Strength | Weakness |
|---|---|---|---|---|
Market Gaps Identified
[What are readers asking for that isn't being delivered? What complaints appear repeatedly?]
Positioning White Space
[Where is there room for a new entrant? What angle isn't being covered?]
Target Reader Analysis
Reader from Book Concept Document: [Summarize the original reader definition]
Refined Based on Market Research: [Any adjustments based on what the market reveals about who's actually buying]
Underserved Segment: [Is there a specific reader segment not being well-served by current offerings?]
Positioning Recommendation
Current differentiation: [How does this book differ from competitors based on the Book Concept Document?]
Recommended positioning: [Based on market gaps, how should this book position itself?]
Key differentiators to emphasize:
Pricing Recommendation
Market range: $[low] – $[high] Market median: $[median]
Recommended price points:
- Kindle: $
- Paperback: $
- Hardcover: $ (if applicable)
Rationale: [Why these prices? How do they position against competitors?]
Title/Subtitle Direction
Current working title: [From Book Concept Document]
Market-informed suggestions: Based on what's working in this category:
- [Suggestion 1]
- [Suggestion 2]
- [Suggestion 3]
Patterns observed: [What title/subtitle patterns appear in successful competitors?]
Platform Fit Assessment
Author's existing platform: [Newsletter size, social following, podcast, speaking, etc.]
Platform-market alignment: [Does the author's audience match the book's target reader?]
Launch velocity potential: [Can the author drive initial sales to trigger Amazon's algorithm?]
Recommendation: [Platform is sufficient / Platform needs building / Platform is a concern]
Timing Assessment
Market timing:
- Trending up
- Stable evergreen
- Declining interest
Evidence: [What indicates the timing? Recent publications, cultural moments, search trends?]
Window: [Is there urgency, or is this a whenever-ready topic?]
Key Risks
| Risk | Severity | Mitigation |
|---|---|---|
| High/Med/Low | ||
Recommendation
Verdict: [Strong Go / Conditional Go / Revise / Kill]
Reasoning: [Synthesize the key factors driving this recommendation]
If Conditional Go, conditions are:
-
If Revise, suggested changes:
-
Next step: [What should the author do now?]
Appendix: Data Sources
Qualitative Research
- Searches performed: [list key searches]
- Review sources: [Goodreads, Reddit, etc.]
Quantitative Data (if Deep Dive)
- Competitors analyzed: [count]
- Data gathering date: [date]
- See attached: competitor-analysis.csv