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Opportunity Scoring Framework

Score each opportunity on 6 dimensions (1-5 scale, 30 max). Total score determines rank.

Claude Code Knowledge Pack7/10/2026

Overview

Opportunity Scoring Framework

Score each opportunity on 6 dimensions (1-5 scale, 30 max). Total score determines rank.

Scoring Rubric

1. Market Demand (1-5)

ScoreCriteria
1No evidence of demand; no search volume; no Reddit posts
2Minimal demand; few competitors; sparse user discussion
3Moderate demand; several competitors exist; some search volume
4Strong demand; active Reddit/forum discussions; growing trend
5Intense demand; many "is there an app for X?" posts; rising trend on Google Trends

2. Competition Weakness (1-5)

ScoreCriteria
1Dominant player with 1M+ ratings and strong reviews; no gaps
2Strong incumbents but with minor UX issues
3Several competitors; mixed reviews; some feature gaps
4Competitors have poor reviews (<3.5 stars); clear missing features
5Competitors are widely hated; same complaints everywhere; outdated UX

3. Revenue Potential (1-5)

ScoreCriteria
1Users expect free; no monetization path; ad-only viable
2Low willingness to pay (<$2/mo); small addressable market
3Moderate pricing possible ($3-5/mo); niche but paying audience
4Strong pricing ($6-10/mo); competitors successfully monetize
5Premium pricing ($10+/mo); proven willingness to pay; large TAM

4. Build Feasibility (1-5)

ScoreCriteria
1Requires hardware, complex AI, regulatory approval, or large team
2Significant backend infrastructure; complex integrations
3Moderate complexity; standard APIs; some backend needed
4Mostly frontend; minimal backend; well-documented APIs
5Pure frontend app; simple data model; solo dev can ship in 2-4 weeks

5. Differentiation Clarity (1-5)

ScoreCriteria
1No clear differentiator; "me too" product
2Slightly better UX but no unique value proposition
3One clear differentiator but hard to communicate
4Strong differentiator; easy to explain in one sentence
5Obvious gap everyone complains about; "why doesn't this exist?"

6. Regulatory Safety (1-5)

ScoreCriteria
1High rejection risk; medical device claims, financial trading, kids (COPPA)
2Moderate risk; health claims, dietary advice, requires special entitlements
3Some review considerations; needs privacy labels, data handling compliance
4Standard review process; no special requirements or sensitive categories
5Zero regulatory concerns; straightforward utility or entertainment

Score Interpretation

Total ScoreAssessment
25-30Strong opportunity — pursue with confidence
20-24Promising — worth building if the differentiator is clear
14-19Marginal — only pursue if you have a unique unfair advantage
6-13Weak — avoid unless other factors compensate

Scorecard Template

| Dimension                    | App Idea A | App Idea B | App Idea C |
| ---------------------------- | ---------- | ---------- | ---------- |
| Market Demand (1-5)          |            |            |            |
| Competition Weakness (1-5)   |            |            |            |
| Revenue Potential (1-5)      |            |            |            |
| Build Feasibility (1-5)      |            |            |            |
| Differentiation (1-5)        |            |            |            |
| Regulatory Safety (1-5)      |            |            |            |
| **TOTAL (out of 30)**        |            |            |            |

Tiebreaker Criteria

When two opportunities score within 2 points of each other:

  1. Personal interest — Will the builder stay motivated for 6+ months?
  2. Speed to market — Which can ship an MVP faster?
  3. Moat potential — Which builds defensibility over time (data, switching costs, brand)?
  4. Content marketing fit — Which has a natural content/SEO angle for organic growth?
  5. Platform alignment — Is Apple actively promoting this category? (new APIs, WWDC sessions, App Store featuring)