Market Research Report Formatting Guide

Quick reference for using the market_research.sty style package.

Color Palette

Primary Colors

Secondary Colors

Neutral Colors

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Box Environments

Key Insight Box (Blue)

For major findings, insights, and important discoveries.

\\begin{keyinsightbox}[Custom Title]
The market is projected to grow at 15.3% CAGR through 2030, driven by
increasing enterprise adoption and favorable regulatory conditions.
\\end{keyinsightbox}

Market Data Box (Green)

For market statistics, metrics, and data highlights.

\\begin{marketdatabox}[Market Snapshot]
\\begin{itemize}
    \\item \	extbf{Market Size (2024):} \\marketsize{45.2 billion}
    \\item \	extbf{Projected Size (2030):} \\marketsize{98.7 billion}
    \\item \	extbf{CAGR:} \\growthrate{15.3}
\\end{itemize}
\\end{marketdatabox}

Risk Box (Orange/Warning)

For risk factors, warnings, and cautions.

\\begin{riskbox}[Market Risk]
Regulatory changes in the European Union could impact 40% of market
participants within the next 18 months.
\\end{riskbox}

Critical Risk Box (Red)

For high-severity or critical risks.

\\begin{criticalriskbox}[Critical: Supply Chain Disruption]
A major supply chain disruption could result in 6-12 month delays
and 30% cost increases.
\\end{criticalriskbox}

Recommendation Box (Purple)

For strategic recommendations and action items.

\\begin{recommendationbox}[Strategic Recommendation]
\\begin{enumerate}
    \\item Prioritize market entry in Asia-Pacific region
    \\item Develop strategic partnerships with local distributors
    \\item Invest in localization of product offerings
\\end{enumerate}
\\end{recommendationbox}

Callout Box (Gray)

For definitions, notes, and supplementary information.

\\begin{calloutbox}[Definition: TAM]
Total Addressable Market (TAM) represents the total revenue opportunity
available if 100% market share was achieved.
\\end{calloutbox}

Executive Summary Box

Special styling for executive summary highlights.

\\begin{executivesummarybox}[Executive Summary]
Key findings and highlights of the report...
\\end{executivesummarybox}

Opportunity Box (Teal/Accent Blue)

For opportunities and positive findings.

\\begin{opportunitybox}[Growth Opportunity]
The Asia-Pacific market represents a \\$15 billion opportunity
growing at 22% CAGR.
\\end{opportunitybox}

Framework Boxes

For strategic analysis frameworks.

% SWOT Analysis
\\begin{swotbox}[SWOT Analysis Summary]
Content...
\\end{swotbox}

% Porter's Five Forces
\\begin{porterbox}[Porter's Five Forces Analysis]
Content...
\\end{porterbox}

---

Pull Quotes

For highlighting important statistics or quotes.

\\begin{pullquote}
"The convergence of AI and healthcare represents a \\$199 billion
opportunity by 2034."
\\end{pullquote}

---

Stat Boxes

For highlighting key statistics (use in rows of 3).

\\begin{center}
\\statbox{\\$45.2B}{Market Size 2024}
\\statbox{15.3\\%}{CAGR 2024-2030}
\\statbox{23\\%}{Market Leader Share}
\\end{center}

---

Custom Commands

Highlighting Text

\\highlight{Important text}  % Blue bold

Market Size Formatting

\\marketsize{45.2 billion}   % Outputs: $45.2 billion in green

Growth Rate Formatting

\\growthrate{15.3}           % Outputs: 15.3% in green

Risk Indicators

\\riskhigh{}     % Outputs: HIGH in red
\\riskmedium{}   % Outputs: MEDIUM in orange
\\risklow{}      % Outputs: LOW in green

Rating Stars (1-5)

\\rating{4}      % Outputs: ★★★★☆

Trend Indicators

\	rendup{}      % Green up triangle
\	renddown{}    % Red down triangle
\	rendflat{}    % Gray right arrow

---

Table Formatting

Standard Table with Alternating Rows

\\begin{table}[htbp]
\\centering
\\caption{Market Size by Region}
\\begin{tabular}{@{}lrrr@{}}
\	oprule
\	extbf{Region} & \	extbf{Size} & \	extbf{Share} & \	extbf{CAGR} \\\\
\\midrule
North America & \\$18.2B & 40.3\\% & 12.5\\% \\\\
\\rowcolor{tablealt} Europe & \\$12.1B & 26.8\\% & 14.2\\% \\\\
Asia-Pacific & \\$10.5B & 23.2\\% & 18.7\\% \\\\
\\rowcolor{tablealt} Rest of World & \\$4.4B & 9.7\\% & 11.3\\% \\\\
\\midrule
\	extbf{Total} & \	extbf{\\$45.2B} & \	extbf{100\\%} & \	extbf{15.3\\%} \\\\
\\bottomrule
\\end{tabular}
\\label{tab:regional}
\\end{table}

Table with Trend Indicators

\\begin{tabular}{@{}lrrl@{}}
\	oprule
\	extbf{Company} & \	extbf{Revenue} & \	extbf{Share} & \	extbf{Trend} \\\\
\\midrule
Company A & \\$5.2B & 15.3\\% & \	rendup{} +12\\% \\\\
Company B & \\$4.8B & 14.1\\% & \	renddown{} -3\\% \\\\
Company C & \\$4.2B & 12.4\\% & \	rendflat{} +1\\% \\\\
\\bottomrule
\\end{tabular}

---

Figure Formatting

Standard Figure

\\begin{figure}[htbp]
\\centering
\\includegraphics[width=0.9\	extwidth]{../figures/market_growth.png}
\\caption{Market Growth Trajectory (2020-2030)}
\\label{fig:growth}
\\end{figure}

Figure with Source Attribution

\\begin{figure}[htbp]
\\centering
\\includegraphics[width=0.85\	extwidth]{../figures/market_share.png}
\\caption{Market Share Distribution (2024)}
\\figuresource{Company annual reports, industry analysis}
\\label{fig:market_share}
\\end{figure}

---

List Formatting

Bullet Lists

\\begin{itemize}
    \\item First item with automatic blue bullet
    \\item Second item
    \\item Third item
\\end{itemize}

Numbered Lists

\\begin{enumerate}
    \\item First item with blue number
    \\item Second item
    \\item Third item
\\end{enumerate}

Nested Lists

\\begin{itemize}
    \\item Main point
    \\begin{itemize}
        \\item Sub-point A
        \\item Sub-point B
    \\end{itemize}
    \\item Another main point
\\end{itemize}

---

Title Page

Using the Custom Title Command

\\makemarketreporttitle
    {Market Title}              % Report title
    {Subtitle Here}             % Subtitle
    {../figures/cover.png}      % Hero image (leave empty for no image)
    {January 2025}              % Date
    {Market Intelligence Team}  % Author/prepared by

Manual Title Page

See the template for full manual title page code.

---

Appendix Sections

\\appendix

\\chapter{Methodology}

\\appendixsection{Data Sources}
Content that appears in table of contents...

---

Common Patterns

Market Snapshot Section

\\begin{marketdatabox}[Market Snapshot]
\\begin{itemize}
    \\item \	extbf{Current Market Size:} \\marketsize{45.2 billion}
    \\item \	extbf{Projected Size (2030):} \\marketsize{98.7 billion}
    \\item \	extbf{CAGR:} \\growthrate{15.3}
    \\item \	extbf{Largest Segment:} Enterprise (42\\% share)
    \\item \	extbf{Fastest Growing Region:} APAC (\\growthrate{22.1} CAGR)
\\end{itemize}
\\end{marketdatabox}

Risk Register Summary

\\begin{table}[htbp]
\\centering
\\caption{Risk Assessment Summary}
\\begin{tabular}{@{}llccl@{}}
\	oprule
\	extbf{Risk} & \	extbf{Category} & \	extbf{Prob.} & \	extbf{Impact} & \	extbf{Rating} \\\\
\\midrule
Market disruption & Market & High & High & \\riskhigh{} \\\\
\\rowcolor{tablealt} Regulatory change & Regulatory & Med & High & \\riskhigh{} \\\\
New entrant & Competitive & Med & Med & \\riskmedium{} \\\\
\\rowcolor{tablealt} Tech obsolescence & Technology & Low & High & \\riskmedium{} \\\\
Currency fluctuation & Financial & Med & Low & \\risklow{} \\\\
\\bottomrule
\\end{tabular}
\\end{table}

Competitive Comparison Table

\\begin{table}[htbp]
\\centering
\\caption{Competitive Comparison}
\\begin{tabular}{@{}lccccc@{}}
\	oprule
\	extbf{Factor} & \	extbf{Co. A} & \	extbf{Co. B} & \	extbf{Co. C} & \	extbf{Co. D} \\\\
\\midrule
Market Share & \\rating{5} & \\rating{4} & \\rating{3} & \\rating{2} \\\\
\\rowcolor{tablealt} Product Quality & \\rating{4} & \\rating{5} & \\rating{3} & \\rating{4} \\\\
Price Competitiveness & \\rating{3} & \\rating{3} & \\rating{5} & \\rating{4} \\\\
\\rowcolor{tablealt} Innovation & \\rating{5} & \\rating{4} & \\rating{2} & \\rating{3} \\\\
Customer Service & \\rating{4} & \\rating{4} & \\rating{4} & \\rating{5} \\\\
\\bottomrule
\\end{tabular}
\\end{table}

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Troubleshooting

Box Overflow

If box content overflows the page, break into multiple boxes or use page breaks:

\
ewpage
\\begin{keyinsightbox}[Continued...]

Figure Placement

Use [htbp] for flexible placement, or [H] (requires float package) for exact placement:

\\begin{figure}[H]  % Requires \\usepackage{float}

Table Too Wide

Use \\resizebox or adjustbox:

\\resizebox{\	extwidth}{!}{
\\begin{tabular}{...}
...
\\end{tabular}
}

Color Not Appearing

Ensure xcolor package is loaded with [table] option (already included in style file).

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Compilation

Compile with XeLaTeX for best results:

xelatex report.tex
bibtex report
xelatex report.tex
xelatex report.tex

Or use latexmk:

latexmk -xelatex report.tex